The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Identify marketing opportunities
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Analyse information on market and business needs to identify marketing opportunities Completed |
Evidence:
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Research potential new markets and assess opportunities to enter, shape or influence the market in terms of likely contribution to the business Completed |
Evidence:
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Explore entrepreneurial, innovative approaches and creative ideas for their potential business application, and develop into potential marketing opportunities Completed |
Evidence:
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Investigate marketing opportunities
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Identify and analyse opportunities in terms of their likely fit with organisational goals and capabilities Completed |
Evidence:
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Evaluate each opportunity to determine its impact on current business and customer base Completed |
Evidence:
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Use an assessment of external factors, costs, benefits, risks and opportunities to determine the financial viability of each marketing opportunity Completed |
Evidence:
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Determine probable return on investment and potential competitors Completed |
Evidence:
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Describe and rank marketing opportunities in terms of their viability and likely contribution to the business Completed |
Evidence:
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Evaluate required changes to current operations
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Identify and document changes needed to current operations to take advantage of viable marketing opportunities Completed |
Evidence:
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Ensure organisational changes to service an increased or different customer base include provision for continued quality of service to existing customers Completed |
Evidence:
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Estimate resource requirements for changed operations Completed |
Evidence:
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Determine and communicate viability of making changes to current operations to key stakeholders Completed |
Evidence:
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Document newly identified marketing opportunities and required changes Completed |
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